DESCRIPTION OF THE COMPANY
Present in more than 7 countries around the world (America and Europe).
It has two global divisions: food and home and personal care.
TO INCENTIVATE, LOYALTY AND REWARD TO THE SALES FORCE FOR PRIORITIZE TO THE BRAND IN THE POINTS OF SALE, SALES OF ITEMS WITH HIGH STOCK, INCREASE OF SALES IN GENERAL.
We designed the Loyalty Plan and conversion of points to an only profile, we adapted the graphic schema of the brand to the Portal, we distributed the assigned budget to material, trainig in all the country and buying of prizes.
We developed a customized catalog that includes items belonging to the same brand. We selected the providors to participate in the plan, according to the requirements of the customer, and based onthe assigned budget, the delivery, buying, packaging, sending and delivery confirmation logistics was managed.
Activations were performed in the main points of sale, we gave souvenirs and explained the operation of the Portal and showed the mechanics of the promotion. We sent monthly communications to the participants through massive Mailings and SMS. The information of the participants was debugged and the results sent by the company were loades; the points were calculated accorrding to the different monthly KPIs, and monthly exchanges an delivery reports were sent.
¿Which were the results?
We focused the resources on products with high stock of inventory, less rotation and less amount of sales. We encouraged the competitive spirit of the sales force of the different commercial branches in the country. We held events in the institutions in order to train and know the personnel that wass assigned to the sales force, so we could improve the communication regarding to the Key Performance Indicators (KPIs). We motivated in a customized way to each one of the active participants and so we could evaluate the rotation of the humen capital of the company.
We could analize the statistics of the prizes that have higher acceptance among the participants, and so we could improve the catalog according to the received requirements, we saved catalog printing resources, through ghost customer visits we could see the motivation of the participants to offer the brand and preference over the competitors. We could offer to the client reports and real-time information.
Indirect Sales Force Participants
670 Active Participants
It includes the users that participate activelly in the plan
Periodo of time of the incentives program: 4 months (September to December)
72% of Redemption
7 Participant Commercial Chains in the country: Comandato, Artefacta, Créditos Económicos.
Dismayor, ICESA, Marcimex and Tomebamba.
It was obtained 88% dof sales of items with high stock from the 3 most important commercial chains.
Sales of 100% of items with high stock in all the participant chains.
Percentage of Sales increase during the Plan, taking as reference the chains Comandato.